Marketing Specialist II

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

As a member of the Payer integrated marketing team, the Marketing Specialist is responsible for supporting the integrated marketing strategy. You will be part of a dynamic marketing team that supports growth targets through messaging and content marketing to the health plan audience. This position is a key contributor for solution messaging and marketing. Additionally, the ideal candidate must have demonstrated the ability to execute multiple projects and excel in a fast-paced, result-oriented work environment.  We are looking for a highly motived, rollup up your sleeves, self-starter with a passion for communicating in new and disruptive ways.  You should thrive on helping to produce creative solutions and assisting in measuring results.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities:
*    Execution of integrated awareness and lead generation programs within the Payer market that advance category leadership and support business and marketing objectives (e.g., revenue goals, membership goals, conversion metrics, campaign budgets) 
*    Deploy marketing strategies that differentiate Optum in the marketplace and position us as market leaders (e.g., unique capabilities, networks, branding) 
*    Develop and implement marketing campaign tactics
*    Provide thought leadership to drive development of innovative, industry-leading marketing strategies/programs/initiatives 
*    Influence new marketing strategies and initiatives in order to drive behavior change and meet business goals 
*    Leverage use of appropriate marketing distribution channels when developing marketing strategies (e.g., social media)

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:
*    3+ years of healthcare marketing experience 
*    Ability to work in Eden Prairie, MN, office 4 days weekly

Preferred Qualifications:
*    Demonstrated ability to be flexible and work with ambiguity; self-starter
*    Demonstrated exceptional organizational skills with ability to manage multiple projects and effectively establish priorities
*    Proven ability to work on cross functional teams

Soft Skills:
*    Experience with end-to-end marketing campaign execution (concepting, budgeting, execution, lead generation, attribution, results)
*    Experience in cross-team collaboration
*    Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

#RPO