Director of AI and MarTech Innovation – Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

The Optum Technology Digital team is on a mission to disrupt the healthcare industry, transforming UHG into an industry-leading Consumer brand. We deliver hyper-personalized digital solutions that empower direct-to-consumer, digital-first experiences, educating, guiding, and empowering consumers to access the right care at the right time. Our mission is to revolutionize healthcare for patients and providers by delivering cutting-edge, personalized and conversational digital solutions. We’re Consumer Obsessed, ensuring they receive exceptional support throughout their healthcare journeys. As we drive this transformation, we’re revolutionizing customer interactions with the healthcare system, leveraging AI, cloud computing, and other disruptive technologies to tackle complex challenges. Serving UnitedHealth Group’s digital technology needs, the Consumer Engineering team impacts millions of lives through UnitedHealthcare & Optum. 

 

The AI MarTech Lead will drive AI engineering initiatives within the MarTech ecosystem, ensuring our technology stack evolves with the emergence of AI. This role requires staying ahead of industry trends and translating insights into actionable strategies. The leader will guide a cross-functional team capable of taking concepts from ideas to rapid prototype, fostering innovation through a dedicated MarTech Lab. By driving experimentation and delivering scalable AI/ML solutions, this role will enable advanced personalization, automation, and enhanced customer engagement.

 

What This Role Offers

• Ownership of the AI engineering vision and MarTech innovation strategy
• The ability to build a state-of-the-art AI platform from the ground up
• Impact at national scale across one of the largest healthcare organizations in the U.S.
• The opportunity to drive meaningful innovation that improves customer engagement, experience, and outcomes
• A fast-moving environment with solid support for experimentation and cutting-edge AI development

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

 

Primary Responsibilities:

• Define the roadmap for AI/ML applications within the MarTech ecosystem
• Establish and lead the AI/ML development lifecycle 
• Lead a cross functional team focused on rapid prototyping and innovation in MarTech and help to establish the AI/ML development lifecycle
• Design, development, and deployment of AI/ML models and tools for product environments
• Ability to conduct code reviews, enforce best practices and ensure high quality deliverables
• Identify and prioritize high-impact use cases for AI/ML in areas such as personalization, predictive analytics, and campaign optimization and move the most promising concepts into production grade systems
• Establish clear KPIs and successful metrics for AI/ML initiatives
• Ensure compliance with data privacy, security, and ethical AI standards
• Prepare and deliver presentations to senior leaders and stakeholders, articulating strategy, progress, and business impact of AI/ML initiatives
• Partner with marketing, product, engineering, and data science leaders to operationalize AI solutions across channels and platforms
• Prepare and deliver presentations to senior leaders and stakeholders, articulating strategy, progress, and business impact of AI/ML initiatives

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelors degree in Computer Science or related quantitative field
• 10+ years of experience in data analytics and machine learning frameworks
• 5+ years of experience in cloud AI/ML stacks (Azure, AWS, GCP) including containerization, workloads, distributed systems, and infrastructure ideally with exposure to marketing technology environments
• Experience with automate workflows using AI-driven tools and scripts to enhance productivity
• Demonstrated skills in Python, REST APIs, Cloud AI platforms
• Demonstrated familiarity with HIPAA, PHI/PII handling, and enterprise-level compliance requirements
• Ability to translate complex technical concepts into business value

• Demonstrated familiarity with agile methodologies and rapid prototyping

   

 

Preferred Qualifications: 

• Expertise in Adobe Experience platforms
• Hands-on experience deploying production-grade ML and/or LLM systems at scale
• Solid leadership skills with experience managing cross-functional teams or innovation labs
• Ability to think strategically about technology ecosystems and future evolution

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $132,200 to $226,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.