Lifecycle Marketing Campaign Manager – Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. 

Quality at Optum/UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business – to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.   

Optum Financial is Paying Health Forward – bringing health care and Fintech together, we’re transforming how care is financed and paid for. This role joins the Consumer Payments Marketing team and leads a critical function responsible for consumer messaging and channel strategy, consumer lifecycle map development, campaign management and measurement and iterating / testing plans. 

Channels might include email, direct mail, in-app notifications, paid top-of-funnel channels, and even in-store signage. We have millions of account holders and tens of thousands of business customers that are craving clear, compelling, and educational marketing. We are doing our part to help everyone with one of the biggest and most important decisions they make about their lives: their health.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• You will map consumer journeys from start to finish; making recommendations for marketing touchpoints throughout a consumer’s lifecycle
• You will work closely with Adobe Journey Builder collaborative team to develop a top-notch health benefit account engagement program that will increase consumer engagement
• You will build collaborative partnerships with internal business clients in many functional areas
• You will work in technology applications such as Workfront and Adobe Experience Manager (AEM)
• You will participate in process improvements related to work, including partner processes
• You will ensure that all communication materials and campaigns are accurate, timely, consistent, compliant and aligned with the organization’s tone and voice
• You will monitor and evaluate the impact and effectiveness of marketing campaigns and provide regular reports and recommendations for improvement

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of experience in a marketing or sales enablement role
• Experience with consumer journey mapping in Adobe Journey Builder or other platform / tool
• Proficiency with MS Office: Word, Excel, Outlook, PowerPoint and SharePoint
• Proven solid written and editing skills for a variety of media types
• Proven excellent verbal and written communication skills, with the ability to craft and deliver clear, concise and compelling messages for various audiences and channels

Preferred Qualifications:

• 1+ years digital marketing and/or social media experience
• Experience in the financial services and/or health care industry
• Experience with software programs such as Workfront, Tableau, DOMO and Adobe Experience Manager (AEM)
• Experience in analytics and reporting marketing results that tracks to ROI
• Experience collaborating with creative teams on design development

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.  

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.