Sr. Capability Manager of Enterprise Marketing Technology – Nationwide Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

We are seeking a dynamic and experienced Senior Capability Manager of Enterprise Marketing Technology to help lead to develop the strategic approaches to how we connect and engage with our members and then build out the associated product roadmaps to enable those experiences.  The role requires a holistic understanding of touchpoints, ability to drive core initiatives, and ability to become well versed in respective product space You will collaborate closely with cross-functional teams to understand business needs, identify opportunities, and implement innovative solutions that enhance our marketing capabilities and deliver measurable results.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Develop and execute a comprehensive marketing technology roadmap aligned with business objectives
• Oversee the integration of marketing technology systems with other enterprise systems to ensure seamless data flow and accessibility
• Develop the plan and lead the implementation program in partnership with marketing and IT including evaluation, selection, and implementation of marketing technology platforms and tools
• Guide day to day governance approach, policies, and execution in partnership with the lines of business to ensure that all texting initiatives are approved strategically and are following the standard company approved platform architecture and guidelines for using phone numbers and consents to ensure compliance with TCPA and TCIA laws 
• Develop partnerships with LOB, Clinical and Operational partners to streamline processes for gathering of mobile phones and text consents
• Develop visually appealing and digestible process documents and channel guidelines, providing users with a full-circle experience 
• Develop presentations and host quarterly readouts providing partners with insights, roadmap updates, and status updates on initiatives  
• Ensure connections between execution conversations and product roadmap are being made so that any development needed to support campaign delivery or platform enhancements are on product roadmap
• Help to evaluate texting vendors to ensure compliance with CTIA, TCPA, and enterprise standards, providing members with a seamless and valuable experience  
• Drives strategy for significantly increasing number of mobile phone numbers and consents and help guide team in executing ideas
• Seeks to improve on process for executing and reporting on campaigns to ensure can get new campaigns out the door within short time frame and to ensure we have solid reporting 
• Brings forward ideas on when text is the best channel and when it isn’t and advises partners on how to improve on their initiatives for maximum success 
• Collaborate with internal stakeholders, including marketing, sales, IT, and finance, to align technology initiatives with broader organizational goals and provide periodic updates on the roadmap / initiatives
• Monitor capability health and drive community of practice / center of excellence
• Manage capability budgets and contracts including product standards & governance

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or related field (or equivalent experience)
• 5+ years of experience as a Product Owner or Product Manager, with demonstrated accomplishments delivering product features/capabilities in an agile environment
• 4+ years of experience within channel marketing or channel governance
• 4+ years of experience in project management with the ability to manage multiple initiatives simultaneously and deliver projects on time and within budget
• 2+ years of experience in SMS (Text) channel strategy
• Experience managing and developing high-performing teams
• Demonstrated excellent leadership and communication skills, with the ability to influence and collaborate effectively across departments and levels of the organization
• Demonstrated strategic thinker with a data-driven approach to decision-making

 

Preferred Qualifications:

• Adobe Certified Expert
• Agile certification
• Salesforce Marketing Cloud Administrator
• Eloqua Certified Implementation Professional

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $104,700 to $190,400 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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