Director, Email or SMS Operations and Delivery – Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 

Primary Responsibilities:

• Owns the Operational deployment capabilities and responsible for all digital aspects for Government Programs email and SMS marketing
• Works with Marketing partners in developing strategies and plans to drive near-term acquisition and member engagement, as well as build a foundation for balanced and sustained growth (acquisition) /retention (member)
• Develop and execute multi-year email and SMS roadmap for the entire consumer journey
• Drive campaigns, ideas and concepts for email and SMS roadmap that aligns with the overarching marketing strategy
• Partners with Marketing, Sales, Digital and Operations to develop and integrate omni-channel campaigns and projects
• Partner with Marketing, Sales and Digital teams to develop new opportunities and ensure the email and SMS strategy is carried out and leads to an increase in consumer journey KPIs (e.g., email growth, engagement, conversions, etc.)
• Lead the digital email strategy and execution, including developing plans for email list growth and lifecycle email marketing campaigns
• Identify email and SMS gaps to make required adjustments as needed to support business goals
• Annual campaign calendar to maximize user experience and engagement, as well as identifying priorities that align with business goals
• Primary point-of-contact that manages relationship, technical guidance, purchase orders and budget tracking with Email Service Providers (e.g., Salesforce Marketing Cloud) and other key partners, such as Litmus and Movable Ink
• Evaluate new email and SMS partnerships including technology, sources and solutions to help drive Government Programs growth and retention
• Mentor, develop and manage a team of experienced direct reports
• Deep understanding of all aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, CAN-SPAM, and HTML coding 
• Serves as Subject Matter Expert on email and SMS technology, providing expertise, thought leadership and best practices 
• Educate stakeholders and team members on new tools, changing industry trends, and new coding developments
• Optimize and improve the automation and personalization of CRM efforts, ensuring a cohesive brand message by ensuring that the right messages are delivered through the right channel to the right consumer in real-time

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years of experience with marketing, digital, and email experience        
• 5+ years of experience leading or managing people
• 3+ years of experience managing relationships, contracts and project work conducted by e-communications vendors, external partners, and contractors to ensure stakeholder satisfaction as well as on-time, on-budget delivery of projects
• Familiarity and experience working with Adobe Experience Platform Martech Tools used for Journey Building, Email build and deployment, and audience creation (Adobe Campaign, Adobe Experience Platform – specifically Adobe Journey Optimizer, Consumer Journey Analytics)
• Familiarity and experience with Salesforce CRM and marketing cloud or equivalent product for Journey Building, email building/deployment 
• Advanced or higher level of proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Advanced expertise in email marketing, online marketing, databases, content management and data-driven direct marketing

Preferred Qualifications:

• Healthcare experience
• Medicare experience
• Familiarity with Federal and State regulations, CAN-SPAM compliance regulations 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy 

The salary range for this role is $124,500 to $239,400 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.