Senior Business Analyst – Market Research

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Act as the market intelligence analyst aligned to a dedicated sales pod, supporting pursuit strategy through deep research and client insights
• Conduct structured Primary & Secondary market research to identify whitespace, emerging opportunities, and client-specific triggers across the provider landscape
• Build and maintain detailed client profiles-including organizational structure, strategic priorities, buying behavior, and recent engagements
• Experience in working with multiple research tools
• Collaborate with State-side Sales Leaders and global Bid Managers to align research outputs with active pursuits and tailor messaging for proposals and outreach
• Support campaign planning by identifying target accounts, mapping stakeholders, and surfacing relevant insights to guide origination efforts
• Monitor competitive activity and industry trends to inform positioning and differentiation in sales materials
• Leverage internal tools and external sources to gather and synthesize intelligence
• Operate as a self-starter, enabling state-side sales teams to identify high-potential accounts and contributing to pipeline development
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 5+ years of experience in market research, sales intelligence, or strategic account support
• Solid experience in completing TAM, SAM, SOM analysis
• Solid understanding of B2B sales cycles and account-based marketing principles
• Proven ability to translate research into actionable insights for sales teams
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office; working knowledge of different researching tools

Preferred Qualifications:

• Experience in US healthcare, provider, or payer markets
• Exposure to strategic account planning or pursuit strategy
• Ability to work independently and operate with a self-starter mindset

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone – of every race, gender, sexuality, age, location and income – deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.