Culture and Communications Analyst, Optum People Team-Eden Prairie, MN

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

We are seeking a creative and strategic Culture & Communications Analyst to support our organizational culture initiatives through compelling storytelling, content creation, and social media engagement. This role will play a key part in amplifying our culture narrative, celebrating employee experiences, and driving internal and external awareness of our values and people-first approach.

Primary Responsibilities:

• Culture Narrative & Storytelling
  • Collaborate with the Optum People and leadership teams to craft and refine the company’s culture narrative
  • Identify and highlight employee stories that reflect our values, mission, and workplace culture
  • Develop messaging frameworks that align with culture goals and people team initiatives
• Content Creation
  • Produce engaging content including articles, videos, graphics, and presentations for internal and external audiences
  • Support the development of culture-related campaigns, newsletters, and intranet updates
  • Partner with internal communications and branding teams to ensure consistency in tone and messaging
• Social Media Campaigns
  • Design and execute social media strategies that showcase company culture, employee engagement, and people team initiatives
  • Manage content calendars and track performance metrics to optimize reach and engagement
  • Monitor trends and best practices in employer branding and workplace culture
• Data & Insights
  • Analyze engagement metrics and feedback to assess the impact of culture initiatives
  • Provide reports and recommendations to People Team leadership to inform future strategies

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Experience in People Team/HR, internal communications, and/or employer branding
• Passion for culture, inclusion, and employee experience
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms
• Proven solid writing, editing, and storytelling skills
• Proven ability to translate data into insights and actionable recommendations

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $58,800 to $105,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.