Director Marketing – B2B Innovation and Enablement – Hybrid

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

 

The position is responsible for leading the transformation of strategic marketing business operations and guiding the future of marketing enablement and value delivery. The role focuses on driving operational efficiency and value realization across the OI/OF marketing organizations and aligning cross-functional marketing teams with business priorities for both B2B and B2C marketing. Key objectives include managing strategic initiatives related to marketing enablement, excellence, and value delivery, implementing GenAI, and advancing capabilities within marketing teams. Responsibilities also include managing cross-functional programs, promoting marketing innovation, optimizing processes, mitigating risk, and supporting integrations.

 

This position follows a hybrid schedule with four in-office days per week.

 

Primary Responsibilities:

• Strategic leadership: Develop and execute the vision and roadmap for B2B Innovation and Enablement in line with organizational business goals. Lead teams in identifying and prioritizing high-value marketing initiatives and provide guidance to support innovation, marketing effectiveness, value delivery, and ongoing improvement
• Strategic Planning: Establish strategic goals, define KPIs, and develop enablement strategies aligned with overall business objectives and revenue growth. Coordinate cost benefit analyses, annual planning, and relevant programs across stakeholders
• Market Intelligence: Oversee the gathering and analysis of market intelligence, such as stakeholder audits, best practices, competitor activity, and marketing behaviors, to inform strategy and execution
• Content Development & Management: Manage the creation, curation, and administration of relevant content (e.g., playbooks, presentations, case studies) to support value messaging and ROI business cases
• Value Delivery: Oversee development and implementation of frameworks and processes to improve value delivery across marketing teams. Monitor and measure the outcomes of value-driven initiatives
• Cross-functional Collaboration: Facilitate alignment of strategies, messaging, and execution between marketers and stakeholders for effective marketing operations and GTM launches. Build relationships with key stakeholders and ensure coordination among functional areas
• Training & Onboarding: Design and implement training programs to enhance skills and knowledge and promote continuous learning and professional development within marketing and across functions
• Marketing Excellence: Identify and address challenges to ensure marketing efforts meet business expectations. Collaborate with stakeholders to prioritize and implement solutions, and use customer feedback to refine operations
• Technology & Tool Implementation: Work with marketing leaders to select, deploy, and manage technology solutions that streamline processes and increase performance
• Business Operations Excellence: Apply best practices in marketing operations, program management, process optimization, innovation, automation, and efficiency. Ensure marketing operations are effective and adhere to budget and timelines
• Performance Measurement & Analysis: Track and evaluate performance metrics (KPIs), identify skills gaps, and offer insights for improvement. Coordinate routine reporting and lead risk mitigation planning
• Team Leadership & Mentorship: Supervise and mentor enablement professionals, fostering accountability, continuous learning, and collaboration 

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 10+ years of experience in marketing enablement, program management, or related strategic operations, with demonstrated ability to lead cross-functional teams and achieve measurable outcomes
• Experience with marketing methodologies, platforms, tools, and go-to-market practices
• Knowledge of agile methodologies and tools
• Demonstrated leadership and team management skills
• Familiarity with objective-setting frameworks and value scorecards
• Advanced proficiency with roadmaps and reporting tools
• Executive presentation creator, developing high-impact presentations that drive business decisions by crafting clear, concise narratives that convey complex information and inform strategic business outcomes. The ideal candidate will have a strong understanding of business operations and be able to identify key insights that inform strategic decisions, effectively engaging executive-level stakeholders

 

Preferred Qualifications:

• Skill in marketing tools such as Adobe, Marketto, Salesforce and data analysis and reporting tools
• Experience in road mapping and using data analysis platforms for strategic insight
• Background in both B2B and B2C marketing, including understanding of attribution modeling, content management and lead scoring
• Solid analytical and problem-solving capabilities.
• Effective communication, interpersonal, and relationship-building skills.
• Ability to function efficiently in a fast-paced environment

 

Ideal Candidate Attributes:

• Demonstrates operational focus and value delivery in a neutral manner
• Encourages adoption of data-driven approaches and innovative practices
• Maintains a collaborative work style and seeks continuous improvement
• Balances strategic thinking with execution, contributing to business advancement

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $132,200 to $226,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.