Marketing Specialist II – National Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. 

 

Why Optum Financial? 

Optum Financial is one of UHG’s five strategic pillars. We’re highly profitable and growing fast – which is a great place to be from a career standpoint. We are leading the charge on customer centricity and we’re a true innovator – we’re rapidly growing new lending products for providers and hospital systems that’s not been seen before in the market. Our aspirations are big. 

We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matter – we want people who know how to do “their thing” really, really well. Experience and the desire to look outside of health care is essential. We want to elevate our industry to a whole new level and that means you know what greatness looks like in your domain.  

Optum Financial is passionate about giving people a career path within the business as we grow. We want to see people crush their roles, overdeliver, coach others and step into bigger opportunities over time.  

 

Create your own adventure 

The Product Marketing Specialist is someone who is clever, creative, and unconventional. In this role, you will use your creative and strategic skills to develop marketing materials aimed at driving growth for our payer and provider commercial payments business. You will work closely with our insights team to understand the buyer’s journey and decision-making process. Using market research, you will partner with our creative teams to create compelling content aimed at health care financial decision marketers. This position is an individual contributor reporting to the Associate Director of Product Marketing.  

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 

 

Primary Responsibilities: 

• Define audiences, segments and buyer personas 
• Collaborate with product management and sales to develop value propositions, product positioning and messaging that resonates with our target buyer personas 
• Develop message placemats that align tailored messages with specific audience segments
• Create marketing collateral and sales tools including brochures, sell sheets, presentations, website content and infographics
• Create internal facing bill of materials like FAQs, battle cards, and sales playbooks
• Guide the development of sales materials and collateral
• Partner with the product management team on the development of product roadmaps, support product launches and go-to-market strategies
• Guide market research, competitive analysis, and voice of the customer research
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make
• Lead status meetings and capture and distribute meeting notes as needed
• Lead creative brief process for marketing team, coordinating resources and managing deadlines 
• Support ongoing and adhoc sales and marketing activities

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. 

 

Required Qualifications: 

• 3+ years of experience in marketing, with a focus on product marketing strategy and content creation 
• Demonstrated ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization 
• Demonstrated ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships 
• Proven project management skills
• Proven comfortability with ambiguity and able to shift projects and strategies to meet the changing landscape 

 

Preferred Qualifications:

• Experience writing content such as white papers, articles, blogs and social media content
• Experience designing PowerPoint presentations
• Experience marketing to provider and health plan/insurance organizations 
• Experience supporting sophisticated sales organizations and fast-paced technology marketing teams 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy. 

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. 

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. 

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment. 

#RPO