Vice President, Corporate Communications, Digital and Social Media – UnitedHealth Group

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.

Reporting directly to the Senior Vice President, External Relations and Reputation, the Vice President, Corporate Communications, Digital and Social Media will lead the development and execution of comprehensive digital and social media strategies, inclusive of all aspects of the company’s online presence across social media platforms, website and other digital channels.

 

This leader will be accountable for optimizing digital and social engagement with the company’s key stakeholders and audiences, defending, protecting and enhancing the company’s reputation, improving the company’s brand awareness, affinity and trust, promoting stronger, more durable engagement with all key stakeholders and audiences and furthering the company’s overall business strategies and objectives.

This leader will collaborate with other digital and social media leaders and their teams across the enterprise, including UnitedHealthcare, Optum as well as each of their respective businesses to establish a comprehensive and strategic digital and social media approach, ensuring cross-business and cross-functional alignment and execution.

 

The leader will serve as one of the company’s senior most strategic communications advisors and regularly interface with many of the company’s executive leaders as well as other communications, external affairs, legal, marketing and other key functional leaders to provide sound and effective counsel.

 

This role requires regular contact with senior leaders across the enterprise and will be accountable for the social media strategies and content that these leaders publish on their personal social media accounts.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Strategic Planning

• Establish a clear vision for the company’s digital and social reputation and brand identity across all platforms
• Design internal and external digital and social media plans to enhance reputation and visibility aligned with the company’s overall business, reputation and brand strategy, including the establishment of goals, key performance indicators (KPIs) and budget allocation
• Ensure strategy promotes consistency while allowing for business unit uniqueness
• Conduct in-depth stakeholder and environmental research to identify trends, competitor analysis and target audience insights to inform strategy development
• Identify target audiences on various social media platforms and create tailored engagement strategies
• Develop training programs for executives on best practices for social media management

Intelligence, Analysis, Insights and Reporting

• Work closely with internal and external data, analytics and insights team to regularly track and report on key digital metrics, including website traffic, social media engagement, conversion rates and ROI to senior management
• Utilize data insights to inform real-time strategic decision-making and optimize digital and social engagement efforts
• Track key social media metrics to measure campaign performance
• Prepare regular reports for senior management, highlighting key insights and recommendations
• Monitor and optimize the performance of third-party platforms and tools (e.g., Sprinklr)

Social Media Strategy and Management

• Lead the development and execution of integrated, multi-channel social media campaigns across all relevant platforms (Facebook, Instagram, X/Twitter, LinkedIn, etc.)
• Monitor and respond to social media interactions, managing brand, reputation and stakeholder inquiries effectively
• Analyze social media data to identify trends, measure campaign performance and optimize strategies accordingly

Operationalization of Rapid Response Capabilities

• Refine and operationalize the company’s rapid-response protocol to ensure consistent and real-time readiness to address immediate/critical/emerging issues of relevance to the company’s reputation and operating environment
• Establish and fully-operationalize the company’s first social/digital media command center, including all required infrastructure, platforms and analytics

Digital Advertising and Paid Media

• Develop and manage paid digital campaigns across various channels including social media, search engine marketing (SEM) and display advertising
• Collaborate with other communications, external affairs, marketing and functional teams to optimize campaign targeting, bidding strategies and ad creative for maximum ROI
• Monitor and analyze campaign performance to identify areas for improvement

Website Management

• Oversee the website development and maintenance, ensuring a user-friendly, best-in-class experience and seamless navigation
• Monitor website analytics to identify areas for optimization and improve user engagement

Third Party Engagement and Promotion

• Accelerate and manage the company’s third-party content promotion plan and programming
• Accelerate the company’s third-party engagement and influencer strategy to build a strong network of credible influencers capable of actively supporting our positions and agenda and defending our reputation

Executive Social Media Communications Support

• Serve as senior executive counsel providing oversight to key company executives regarding their individual and company-related social and digital engagement

Agency Oversight

• Collaborate and manage with the company’s external partners to develop aligned strategies consistent with best practices

Content Creation and Management

• Oversee the creation and distribution of high-quality content across various digital channels (social media posts, website content, blog articles, videos, etc.) to engage key audiences and stakeholders
• Build and maintain relationships with social platform partners (e.g., Facebook, Twitter, LinkedIn)
• Manage content creation that supports key organizational messages and aligns with strategic direction, including maintaining a content calendar
• Oversee social media governance across the organization
• Collaborate with business units to create best practices and documentation
• Ensure content aligns with company positioning and is appropriately optimized for different platforms and search engines
• Manage a team of content creators and editors to produce engaging and timely content

Team Leadership

• Serve as a senior member of the external relations and reputation leadership team
• Lead and mentor a team of digital and social communications and marketing professionals, including social media managers, content creators and analysts
• Foster a collaborative environment, promoting innovation and continuous improvement within the digital and social team

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Demonstrated effectiveness and success in implementing integrated social and digital media campaigns for Fortune 100 companies in regulated industries
• Proven ability to build and operationalize enterprise-wide social and digital rapid-response protocols and related infrastructure
• 10+ years of experience in digital marketing, social media, either agency or in-house
• 8+ years of experience in a large, matrix organization
• Deep and demonstrated understanding of digital media including social media platforms and their functionalities
• Proven ability to implement and deliver program objectives across geographies and teams
• Demonstrated ability to present effectively to senior executives
• Exceptional consultative, interpersonal, communication and presentation skills

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $196,600 to $337,100 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.