Senior Manager – Creative Lead

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Lead end‑to‑end design development for multi‑channel content (digital/social, email/SMS, direct mail, thought leadership, event/executive materials), translating briefs into high‑quality visual assets and templates
• Define visual systems (layout, component libraries, iconography, motion standards) and ensure consistency with Optum Brand Guidelines and co‑branding rules; steward accessibility and compliance requirements across deliverables
• Partner with content managers and copywriters to establish scalable design patterns for modular content, personalization variants, and on‑brand adaptation across B2B, B2C, and B2Provider audiences
• Own design QA, version control, and approvals-ensuring accuracy, readability, and regulatory guardrails (ex- HIPAA-sensitive contexts)
• Collaborate with campaign, program managers, and analytics teams to set measurement‑ready creative (UTMs, trackable formats, alt text) and iterate based on performance insights
• Create event experiences (booth screens, session decks, brochures/leave‑behinds, executive narratives) and demo flows; optimize assets for pre‑, in‑, and post‑event journeys
• Champion access to enterprise assets (brand templates, layout guides) and contribute improvements to shared design resources and DAM/CMS libraries
• Mentor junior designers
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Portfolio showing multi‑channel work (digital/social, email/DM, events, video graphics, thought leadership) and measurable outcomes
• Expert proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and presentation tools; working knowledge of DAM/CMS, accessibility standards (WCAG), and production specs.
• Demonstrated ability to systematize design (component libraries, templates) and drive consistency across channels and audiences
• Proven solid collaboration skills with copy, product marketing, and campaign operations; comfortable with stakeholder reviews and executive feedback

Preferred Qualifications:

• BA/BS in Design, Visual Communication, or related field; motion/interactive design experience
• 7+ years of brand and marketing design in enterprise/regulatory environments; Healthcare or complex B2B and B2C experience

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

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