Brand Digital Content Manager (B2B)

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Brand Digital Content Manager (B2B) is responsible for developing and optimizing content that engages healthcare industry business audiences across Optum social media channels. This role combines editorial planning, content creation, community management, and social analytics to support Optum’s business objectives and strengthen brand presence.

Primary Responsibilities:

• Editorial Planning: Manage social topic requests and editorial calendars
• Content Development: Create compelling B2B social content, managing development of written and visual assets by partnering closely with internal marketing, communications and creative teams
• Community Management: Oversee day-to-day management of the Optum LinkedIn community, including monitoring feeds, responding to positive comments and fostering positive engagement
• Paid Social: Support paid social efforts to increase business social followers and boost organic post reach
• Reporting: Produce weekly and monthly business social reports and provide insights and recommendations to inform and improve social content

Skills and Experience:

• Journalism and/or Editorial Writing: Background in journalism, editorial writing, or brand storytelling
• Digital-first Content: Solid understanding of the social media landscape and experience with digital marketing and communications
• Continuous Learning: Commitment to staying current on emerging social trends, audience behaviors, and platform capabilities; willingness to test and iterate approaches
• Results-Driven: Demonstrated ability to set goals, measure performance, and effectively communicate outcomes
• Time Management: Proven ability to prioritize and manage multiple deadline-driven projects in a fast paced environment

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years of experience in journalism, editorial writing, or brand storytelling
• 3+ years B2B content marketing management
• 3+ years of hands-on management experience with social media, including LinkedIn and YouTube
• 3+ years of working knowledge in Microsoft Office Suite (Excel, PowerPoint, Word)
• Experience managing projects across matrixed teams and remote collaborators
• Proven excellent verbal and written communication skills
• Proven ability to simplify complex concepts into compelling, easy to understand content
• Proven solid organizational and time-management abilities
• Proven solid interpersonal skills, with comfort engaging across various levels of the organization
• Demonstrated success collaborating with cross-functional partners and multiple stakeholders
• Comfort navigating ambiguity with flexibility and confidence

Preferred Qualifications:

• Experience in the health care industry or media landscape
• Experience managing additional social platforms, including Meta, X, and TikTok
• Experience working within a large, matrixed enterprise environment
• Additional digital content experience, such as blog development and podcast production
• Background in SEO strategy and keyword research
• Proficiency with social analytics and listening tools (e.g., Sprinklr)

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.