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Personal Branding 101: Crafting Your Elevator Speech and Tips for Introverts

Thursday, September 29, 2016

We’re continuing our conversation on personal branding for college students with Heather P, who kicked off the discussion with the million dollar question: What is personal branding? Now, we’re taking a deeper look into how you can apply that principle to yourself: from tips for introverts to crafting your elevator speech in a sentence or less.

Why Does Your Personal Brand Matter?

It matters. A lot. Essentially, it’s your reputation and represents the value you consistently deliver (or not) to those around you. View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it – regardless of where you are at in your career – student, job hunting or happily employed.

Branding is a 360 degree experience

A lot of people think of only online presence when it comes to your brand. Online is important, but so is the in-person. It’s also what other people say about you. Your brand is a 360 degree experience with many touch points:

- Digital messaging (email and texting)
- News organizations or quotes
- Social responsibility efforts
- Hobbies and interests
- First impressions
- Work/school deliverables
- Presentations
- People you associate with

Some of you may find yourself stronger in managing different touch points than others. And it’s okay -- no one’s going to be a master of all. You just want to be aware that all these touch points shape the promises made, promises kept and promises broken in people’s interactions with you.

Are you an introvert?

It’s important to find your authentic expression if you’re an introvert. It doesn’t have to involve rah-rah branding. It’s about making sure you’re consistently delivering on what people can count on you for. As an introvert, focus on the touch points you’re most comfortable with. Over time, challenge yourself on those things that you’re a little less comfortable with. Or find someone who is really good at that touch point and ask if they can teach you. It’s a great chance to manage your brand with that person. Even as an introvert, you can manage your brand.

How to craft your elevator speech

Personal brand is about what people say about you when you leave the room. Craft your elevator speech. Have a sentence or two of what you want people to count on you for. When you’re first meeting someone, co-workers, fellow interns, leaders, your managers -- it’s important to verbalize yourself in a sentence or two. Make sure it translates across multiple touch points. Craft your elevator speech about who you are (or are working to be). What do people say about you when you leave the room? What do you want them to say?

Remember, you’re not stuck in your personal brand. It will evolve and change over time.

Like this blog? Check out this Personal Brand Workbook to also help manage your brand. If you’re interested in 2017 internship and full-time opportunities, learn more about us and where we’re hiring in a city near you.

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