Data Analyst

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

We are seeking an experienced Adobe Target Developer to join our team. The ideal candidate will have hands-on experience in implementing and optimizing A/B testing and personalization campaigns using Adobe Target. You will work closely with product managers, designers, marketeers and other developers to enhance the user experience and drive conversions.

Primary Responsibilities:

• Develop and implement Adobe Target Campaigns to optimize the website and improve user engagement
• Understand Business Requirements and translate them into effective testing and personalization strategies that align with business objectives
• Evaluate the technical feasibility of different testing approaches and provide valuable insights to stakeholders
• Code customized offers using JavaScript, HTML, and CSS tailored to specific campaign needs
• Create and Manage Campaigns in Adobe Target, including the configuration of audience segments, metrics, and goals
• Set up metrics and segmentation to accurately track campaign performance and success
• Conduct thorough Quality Assurance (QA) to ensure functionality and accuracy of campaigns before deployment
• Implement front-end changes in line with test variations, ensuring consistent user experiences across platforms
• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor’s/master’s degree in Computer Science, Information Technology or related field
• 3+ years of hands-on experience with Adobe Target, including implementation and campaign optimization
• Experience with website optimization tools, specifically in A/B and multivariate testing
• Solid proficiency in HTML, JavaScript, and CSS for creating custom scripts and front-end modifications
• Proven solid communication skills to clearly present testing results and data insights, ensuring alignment and driving informed decision-making for Adobe Target campaigns
• Proven solid problem-solving skills to swiftly identify and resolve technical issues, such as integration challenges, data inconsistencies, or campaign delivery problems, ensuring seamless implementation and accurate test results
• Proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously while meeting deadlines

Preferred Qualifications:

• Adobe Target Certification 
• Proven to be enthusiastic and self-motivated 
• Proven to be meticulous attention to detail, with an overall passion for continual improvement  
• Proven to be innovative and creative, with a logical and methodical approach to problem solving  
• Proven to be credible and articulate, with excellent communication, presentation and interpersonal skills  

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.