Director of Marketing, Technology Enablement and Analytics – Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

We are seeking a dynamic and innovative Marketing Operations Manager to advance our innovation agenda for Optum Insight Marketing. The ideal candidate will play a crucial role in driving Marketo enhancements and maximizing the benefits of various use cases. They will support the development of a self-service model to empower team members and streamline processes. Equally important, this role will spearhead a B2B data initiative, making significant progress in our B2B data strategy, governance, and innovation efforts. Additional responsibilities include, supporting the evolution of lead routing and GenAI transformation initiatives, leveraging cutting-edge technology to enhance marketing workflows and drive business growth. This position requires a proactive, detail-oriented individual with a solid background in marketing operations, cross-collaboration leadership and a passion for innovation.

 

This role will report to the Sr. Director of Marketing Innovation helping to identify, evaluate and shape our transformative agenda.
 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
 

Primary Responsibilities:

• Steward Marketing Evolution initiatives within Optum Insight, including driving steady state and proficiency with the marketers, advancing features and functionality within Marketo, and achieving year two CBA forecasts
• Partner with the marketing evolution team to pioneer self-serve models that allow marketers to create, manage and execute digital campaigns
• Drive our B2B data agenda, including align data initiatives with overall business goals, focusing on enabling revenue growth, operational efficiency and competitive advantage. Develop a multi-year roadmap, prioritizing projects and resources to maximize impact
• Lead efforts to transform raw data into actionable insights through advanced analytics
• Work with cross-functional teams to improve lead routing rules within our CRM and marketing automation systems to ensure leads are directed to the most appropriate teams, identifying any trends and optimizing
• Champion GenAI initiatives to drive efficiency and improve speed to market and employee satisfaction
• Mentor and develop team members to build respective expertise in Marketo, data management, analytics, GenAI and business acumen

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 10+ years of Marketing Experience with 2+ years in B2B
• 2+ years of team management experience
• Experience with marketing automation (ideally, Eloqua and Marketo), Salesforce and PowerBI
• Experience providing strategic guidance to stakeholders
• Solid project management experience within a matrix organization 
• Travel up to 10% 

 

Preferred Qualifications:

• Solid communication and presentation skills, both verbal and written, including ability to synthesize information and make recommendations
• Solid quantitative abilities and problem-solving skills. Always looking for new ways to examine data. Demonstrated ability to develop effective / collaborative working relationships with leaders and cross-functional teams
• Ability to prioritize and manage concurrent and, occasionally, competing initiatives in a fast-paced environment

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
 

The salary range for this role is $106,800 to $194,200 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives. 
 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.