Manager Marketing Communications – Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

As a member of the Optum Rx PBM Member Communications team, the Sr. Digital Communications Manager is responsible for managing our digital communications strategy and campaign evolution to engage members in their pharmacy benefits as well as in navigating changes to their pharmacy benefit coverage.  This position will have direct involvement in designing, executing, and reporting on digital benefit communications that reach consumers in our employer, government, and health plan markets. The primary focus of this role is on digital consumer engagement.

 

The ideal candidate must have demonstrated ability to execute against multiple projects and excel in a fast paced, results-oriented environment.  He or she must be a self-starter with a passion for communicating in new ways and who thrives on finding creative solutions, seeking insights, and measuring results.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 

 

Primary Responsibilities:

• Design, implement and manage digital communications focusing on building awareness and driving consumer engagement with pharmacy benefits and Optum Rx resources
  
• Ensure alignment of member engagement strategy with overall digital capabilities 
  
• Incorporate consumer research and test strategies to maximize response
  
• Assist with reporting; monitor the execution status of communications projects, report on outcomes and performance against targeted KPIs 
  
• Develop communications tailored to specific channels and client requirements; consult on creative development and make recommendations for adapting style, tone and design to optimize effectiveness
  
• Monitor feedback on communications and address questions or concerns as appropriate; follow up with internal and external stakeholders 
  
• Develop and pilot new digital engagement approaches and platforms
  
• Develop pathways to honor and integrate member preferences into outbound campaigns  
  
• Work with peers to integrate efforts and share best practices
  
• Work with internal and external creative services teams to meet program objectives and develop multi-modal campaigns
  
• Represent member communications on cross-functional teams
  
• Develop and manage campaign budgets to support recommended strategies
  
• Provide consulting/advice to internal business leaders to facilitate development of effective digital communications (e.g., messaging, timing, branding, resources needed, preference management and access)
  
• Contribute to/create cost benefit analyses in support of campaign evolution and digital growth

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry.

• 5+ years of experience in building digital consumer communications 
  
• 3+ years project management experience  

 

Preferred Qualifications: 

• Experience in healthcare or a highly regulated industry 
  
• Experience with a matrixed organization
• Proficiency in MS Office suite (Word, Excel, PowerPoint, Outlook)
  
• Proficiency in Workfront or related project-management software 
  
• Proven ability to influence cross-functional teams 
• Ability to be flexible and work with ambiguity; self-starter
  
• Exceptional organizational skills with ability to manage multiple projects and effectively establish priorities
• Excellent writing, proofreading, and presentation skills 

 

Total Compensation. As part of your total compensation package, which includes base, bonus opportunity, PTO and holiday pay, you will also receive these benefits at these rates, not to mention a remote work opportunity and healthy work/life balance.

UHG Benefits   

Benefits pricing

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.