Senior Data Analyst

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Implementation and Configuration:
  • Set up and configure Adobe Analytics, including tracking codes, tags, variables, and data layers
  • Collaborate with developers to ensure accurate data collection and integration with other platforms (e.g., Adobe Experience Cloud, CMS, CRM)
  • Lead migration projects from Google Analytics to Adobe Analytics, ensuring data integrity and continuity
• Data Layer Management:
  • Develop and manage data layers for end-to-end Adobe Analytics implementation on new projects
  • Ensure data layers are correctly implemented and aligned with tracking requirements
• Data Analysis and Reporting:
  • Analyze web traffic, user behavior, and digital marketing performance using Adobe Analytics
  • Generate regular and ad-hoc reports and dashboards to communicate insights to stakeholders
  • Identify trends, patterns, and opportunities for optimization
• Login and Mobile Application Tracking:
  • Implement Adobe Analytics for login-based applications, ensuring accurate user tracking and data segmentation
  • Set up and configure Adobe Analytics for mobile applications, including tracking user interactions and app performance
• Strategy and Optimization:
  • Provide actionable recommendations to improve website performance, user experience, and conversion rates
  • Work with marketing, UX, and product teams to develop and test hypotheses for site improvements
• Training and Support:
  • Train and support internal teams on using Adobe Analytics and interpreting data
  • Troubleshoot issues related to data collection and reporting
• Documentation and Compliance:
  • Maintain documentation of analytics implementations and configurations
  • Ensure compliance with data privacy regulations and best practices
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 7 to 11 years of total IT experience and 6+ years of experience with Adobe Analytics, including implementation and analysis
• Proven experience in migrating from Google Analytics to Adobe Analytics
• Technical Skills:
  • Experience with tag management systems (e.g., Adobe Launch, Google Tag Manager)
  • Experience with Adobe Analytics implementation for login applications and mobile apps
  • Solid knowledge of data layer design and implementation for comprehensive tracking solutions
  • Knowledge of HTML, JavaScript, and web development best practices
  • Familiarity with data visualization tools (e.g., Tableau, Power BI)
  • Proficiency in Adobe Analytics, including report suite configuration, segmentation, and report building
• Analytical and Problem-Solving Skills:
  • Proven solid analytical skills with the ability to interpret complex data sets
  • Proven attention to detail and accuracy in data analysis and reporting
  • Proven ability to identify and solve technical issues related to data tracking
• Communication and Collaboration:
  • Proven excellent written and verbal communication skills
  • Proven ability to collaborate effectively with cross-functional teams, including marketing, development, and product management
    

Preferred Qualification:

• Adobe Certified Expert (ACE) in Adobe Analytics

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.