Content Strategist/UX Writer – Remote in Minneapolis/St. Paul, MN

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
 

This role requires the candidate to have a talent for clear, concise UX writing, ranging from long form to micro copy. It requires UX and digital marketing expertise and an ability to assure content design is aligned to focus on achieving enterprise-wide e-commerce and engagement goals.  
 

Content strategist/UX writer work will include: 

• UX writing to support testing and personalization efforts
• Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy
• Writing for to achieve SEO goals, including writing content gap content 
• Flexibility to shift from one type of writing to the other seamlessly
• Applying content writing skills to assure content aligns with UHC brand tone, voice and style

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.  

 

Primary Responsibilities:

• Writes and edits digital content, applies UX writing best practices to all content work across uhc.com
• Analyzes content opportunities and recommends strategies, interactions or approaches 
• Consults on and offers recommendations on UX writing best practices to achieve sitewide sales acquisition, member engagement and SEO goals
• Testing and optimization collaboration: 
  • Offers UX writing recommendations and input to support testing and optimization strategies across the site 
  • Actively identifies new opportunities to test content with the optimization team
  • Uses data analytics to make UX writing recommendations and enhancements and suggest test ideas
• SEO collaboration: 
  • Writes new or edits existing content to target identified SEO priorities including key content areas and content gaps
  • Works closely with SEO leads to identify additional content needs and offers solutions to achieve SEO goals 
• Brand team collaboration: 
  • Collaborates on content writing and editing for home page and enterprise health and wellness, member resources, educational content and content hub (blog) content 
• Enterprise-wide collaboration: 
  • Offers expert digital content design and strategy counsel to key stakeholders  
  • Works with internal teams and across lines of business to define and develop content design approaches and write and edit content to achieve campaign or marketing goals
  • Provides writing consultation on projects and marketing campaigns, including content inventories/audits, concepts, wireframes, content decks, style guides and content creation
     

Expectations:

The Senior Digital Content Strategist/UX writer is responsible for developing an overall approach to content design — managing content strategy, writing and editing content across uhc.com to drive shopping behaviors and member engagement. This role is critical to ensure content strategy and UX writing best practices are applied to guide audiences across the site to shop for insurance plan options, manage member needs, find educational content and more. The content design strategist/UX writer role will assure all audiences can complete tasks within uhc.com and across the UHC shopping ecosystem. 
 

This role requires a deep talent for clear, concise UX writing, ranging from long form to micro copy. It requires UX and digital marketing expertise and a solid ability to create partnerships across the organization to assure content design is strategic and aligned to focus on enterprise-wide e-commerce and engagement goals.  
 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of UX writing experience within a matrixed organization, ideally with an e-commerce background 
• 3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals, including testing and personalization experience
• Previously worked or is currently working as a contractor placed at UHG or one of its subsidiaries or affiliates
• Proven track record of leveraging digital tools to meet customer and partner needs
• Proven excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders
• Reside in the Minneapolis/St. Paul, MN area

 

Preferred Qualifications: 

• 1+ years of experience in healthcare insurance industry 
• Demonstrated familiarity with authoring process in Adobe Experience Manager

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.   

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.     

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.