Marketing Specialist II – Phoenix, AZ

For those who want to invent the future of health care, here’s your opportunity. We’re going beyond basic care to health programs integrated across the entire continuum of care. Join us to start Caring. Connecting. Growing together.

This is a new position for our high growth Arizona & New Mexico markets. The Marketing Communications Specialist – Arizona & New Mexico will regularly interact with team members locally and regionally. The position will be hands-on supporting key ongoing marketing initiatives.

As part of the care delivery arm of Optum, the Marketing Communications Specialist is responsible for marketing support of three ongoing categories of initiatives in both the Arizona and New Mexico markets. 

First and most importantly, the position will provide support for external public relations and internal communications. The position will maintain relationships with providers, working with external public relations vendors to recommend appropriate employed providers and subject matter experts for pitches / bylines, coordinate internal approvals and assist with tracking results. This position will identify and co-write articles for multiple monthly newsletters including managing the production and distribution of two broker newsletters.

Second, this position will maintain relationships with community / charitable partners in Arizona and New Mexico. The position will work with a cross-functional team to activate partnerships with these organizations including, but not limited to promoting upcoming community walks to Optum employees and coordinate staffing events with appropriate team members.

Third, the position will provide marketing support for the promotion of retention services including community centers, annual wellness visits as well as initiatives to reduce gaps in care. This position will be responsible for promoting both available collateral as well as collateral in development to location managers.

The position is hybrid (40%-60% in office or visiting clinics / 60-40% remote) and based within commuting distance of the Optum office in the northern part of Phoenix, AZ near I-17 and the 101. Travel requirements will typically consist of occasionally visiting Optum locations or community events. May also include occasional travel to Flagstaff, Prescott, Sedona or Tucson. The position will report to the Director of Marketing – Arizona & New Mexico.

 

If you are located in Phoenix, AZ, you will have the flexibility to work from home and the office in this hybrid role* as you take on some tough challenges.

 

Primary Responsibilities:

• Provide internal support for external public relations vendors by aligning potential stories with providers or internal subject matter experts and obtaining required internal approvals. This position will not be responsible for pitching stories to media outlets.
• Plan editorial calendar, identify stories and co-write monthly articles for multiple newsletters
• Plan and coordinate Optum’s presence at community walks and charity events
• Partner with the regional and local team members to support ongoing retention programs by publicizing available collateral to Optum location managers
• Provide executive-level report outs on assigned projects including attendance and spend against budget
• Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration for events and marketing support
• Ensure that marketing activities and materials comply with CMS regulations and UnitedHealth Group standards

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in public relations, internal communications or journalism

 

Preferred Qualifications:

• 3+ years of concurrent general experience in at least two of the following: 
  • Experience working in a healthcare field or working with clients in a healthcare field 
  • Experience in planning, supporting, and staffing marketing, sales or community events in a hands-on, tactical role 
  • Experience in deadline-driven marketing role in a matrixed environment 
  • Experience managing multiple priorities and cross functional interactions with teams including but not limited to creative services, compliance, and operations 
  • Experience prioritization and time management in a high-volume templated work environment 
  • Experience in executing ROI focused marketing initiatives 
• Experience with executing B2B, B2C and B2B2C marketing tactics 

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.   

 

 

Diversity creates a healthier atmosphere: OptumCare is an Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

OptumCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment

#RPO