Martech Capability Manager – Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

 

Surest™, A UnitedHealthcare Company, (formerly Bind) provides a new approach to health benefits designed to make it easier and more affordable for people to access health care services. Our innovative company is part tech start-up, part ground-breaking service delivery–changing the way benefits serve customers and consumers to deliver meaningful results and better outcomes (and we have just begun). We understand our members and employers alike desire a user-friendly, intuitive experience that puts people in control when it comes to the choices they make and the costs they pay for medical care, and we are seeking team members to continue to advance our vision. At Surest, we pride ourselves in our ability to make a difference, and with the backing of our parent company, UnitedHealthcare, we can operate in the best of both worlds—the culture and pace of an innovative start-up with big company support and stability. Come join the Surest team and help us design and deliver a cutting-edge health benefit that changes the face of healthcare.

 

As the Martech Capability Manager, you will have a hands-on role in steering critical components of our industry leading Martech capability, including our member Content Management System as well as our Martech measurement framework. It’s a dual mission and while challenging, the opportunity to have a significant impact is tremendous.  This position requires the ability to communicate clearly and will collaborate across marketing, product, and technology teams to ensure Martech capabilities are leveraged effectively and that projects are delivered in a coordinated manner.  This role will lead design and delivery efforts as well as manage ongoing operational responsibilities.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 

 

Primary Responsibilities:

• Strategic Planning: Become a thought leader for Surest’s Martech vision by developing a strategy for content management and localization that aligns with the company’s marketing goals and customer journey
• Platform Management: Lead the delivery of a content management systems (CMS) implementation and translation management capability to ensure they meet the organization’s needs
• Content Workflow Coordination: Design and implement efficient workflows for content creation, management, translation, and ensure that content is consistent and accurate across all markets
• Cross-Functional Collaboration: Work closely with Marketing, Product, and Technology teams to ensure martech capabilities are leveraged effectively and that projects are delivered in a coordinated manner
• Data Management: Ensure that member and content data is managed effectively, with an eye toward privacy compliance and the strategic use of analytics to drive content optimization
• Measurement Capabilities: Develop and enhance the reporting capabilities that measure the effectiveness of Surest’s Martech capabilities into member engagement throughout the customer journey. Develop the systems for tracking KPIs and ensure they are accurately represented in reports and dashboards. Identify and lead automation prioritization efforts
• Data Quality and Management: Monitor data quality, troubleshoot data-related problems, and ensure data consistency and accuracy. Establish and enforce proper data collection policies and procedures
• Dashboard Development: Collaborate in the design and build of dashboards that provide insights into marketing performance. Identify and lead reporting automation prioritization efforts that improve overall team efficiency
• Analysis and Insights: Analyze Martech data to identify trends, opportunities, and areas for improvement. Share insights that support marketing strategy and campaign optimization
• Innovation and Enhancement: Continuously explore new technologies and methodologies to enhance our Martech and measurement capabilities
• Training and Support: Provide training and ongoing support to marketing team members on how to use the martech tools effectively, ensuring high adoption and proficiency
   

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in a comparable role Martech role, with a focus on strategic planning, content management, or data analysis.
• Experience in relational databases, data warehouses and SQL scripting
• Proficiency in data analysis, SQL scripting, and analytics
• Exceptional communication and presentation skills

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Information Technology, Data Science, or a related field
• Master’s degree
• Relevant professional certifications in marketing technology platforms, content management systems, or analytics
• Experience with Contentful, Adobe Experience Manager, or similar MarTech systems

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. 

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.     

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.