Lead Digital Test & Learn Manager – Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

 

Primary Responsibilities: 

• A/B Testing 70%
  • Partners with leadership, Product Managers, Marketing, and Analytics teams to identify and prioritize product optimization opportunities that drive business growth, customer retention and site NPS
  • Understand and optimize the entire customer journey from Landing Page to Enrollment identifying areas where user experience can be improved to drive higher customer engagement
  • Design and conduct A/B or multivariate tests to inform digital strategy and improve user experience. Analyze web traffic, conversion data and customer behavior to identify and implement optimization opportunities to improve digital performance and user engagement
  • Utilize Adobe Analytics for deep insights, driving data-driven decision-making and strategy refinement
  • Interpret business metrics and customer feedback to communicate results and make continuous enhancements to websites
  • Provide actionable recommendations to improve website performance, user experience, and conversion rates
  • Ensures the team performs quality checks on test result data for reporting accuracy, completeness, and consistency
  • Maintain operational procedures, system standards and provide recommendations for improvement
  • Provide guidance and support to team members, fostering a collaborative and productive project environment
  • Tracks and owns monthly communication as well as developing quarterly roadmaps to strategically drive optimization for the UHC Medicare acquisition sites
  • Keep up to date with latest trends & technologies in web optimization, A/B Testing & digital best practices
• Personalization 30%
  • Enables a differentiated and individualized shopping and enrollment experience
  • Drives solutions using fact-based metrics, measurements and research
  • Partner with leadership, Product Managers, Marketing, and Analytics teams to define a data-driven strategic roadmap and business requirements for personalization across the Medicare shopping experience
  • Evaluate and leverage personalization tools to empower experiences that meet evolving customer needs
  • Monitor the competitive landscape to help inform decisions and stay on top of new trends; identify options to differentiate our brand in the competitive environment

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications: 

• 3+ years of AB testing and personalization experience – designing test plans, interpreting results, and calculating significance of conversion rate optimization and website engagement
• 3+ years of experience managing and prioritizing deliverables and effectively communicate in a team atmosphere 
• Proven track record of managing the product experimentation cycle, including defining and managing quarterly test roadmaps
• Proven ability to problem-solve autonomously and prioritize work based on a hypothesis-driven approach, centered around business value

 

Preferred Qualifications:

• Experience in healthcare insurance industry
• Familiarity with the Adobe Experience Cloud suite of tools (AEM, Adobe Target, Adobe Analytics or similar tools) 
• Solid organizational skills with ability to be flexible and work with ambiguity
• Solid communication skills to be able to present complex data insights to non-technical stakeholders

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $104,700 to $190,400 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.