Marketing Specialist II – National Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

The Marketing Specialist II is responsible for developing and executing marketing campaigns and materials for primary care, urgent care, and women’s health, as well as for managing provider transitions for the NY/NJ market. This position works closely with the Provider Marketing Director and internal operations teams to develop and deploy various marketing materials and strategies based on business needs. The Marketing Specialist is an integral member of our marketing team and plays a key role in creating clear patient communications about care team changes and transitions and working alongside our clinicians to help them build their practices. Additionally, an ability to be responsive, communicate clearly, and develop effective marketing strategies with our medical providers and internal operations stakeholders is a key component of this role.

 

The ideal candidate is a self-starter with experience creating and implementing new marketing strategies. This person should be comfortable with collaborating and communicating with clinical personnel, business partners and administrative leadership including operations, IT, real estate, human resources, medical affairs, practice managers and others to gain alignment and execute agreed upon objectives.

 

Candidate must be a well-organized, highly motivated, self-starter with a passion for communicating and driving results. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

 

Primary Responsibilities:

• Manage patient-facing and internal-facing marketing materials for the primary care and women’s health division of Optum Medical Care’s NY/NJ market
• Develop, manage and execute various marketing print and digital materials, and patient communications
• Communicate clearly and consistently with stakeholders, including physicians and advanced care practitioners, as well as practice managers, regional directors, and other marketing team members
• Lead new provider orientations weekly, introducing new clinicians to the various marketing tactics available to them
• Develop clean and professional PowerPoint slide decks to aid in presenting information clearly to stakeholders and other marketing team members
• Lead assigned projects from start to finish, ensuring smooth and timely delivery
• Attend regular provider transition meetings and provide updated statuses to the marketing team as needed
• Be highly organized, leveraging project-management tools to track status, due dates, and to collaborate with other marketers on team projects
• Oversee the photography vendors in the NY/NJ region, escalating any concerns and managing delivery of new professional provider portraits
• Work with other marketing team members to help enhance process efficiencies and create new workflows as needed
• Manage routine monthly, weekly and quarterly internal and external communications that impact primary care and women’s health providers in the market
• Collaborate with internal and external cross-functional teams, developing and maintaining relationships with stakeholders
• Manage legal review and approval of all newly-developed patient-facing communications for primary care, urgent care and women’s health departments
• Understand and adapt to the Optum culture

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• High School Diploma/GED
• 5+ years of project management experience
• 3+ years of experience in marketing, advertising or related field
• Proven curiosity for continuous learning and ability to apply insights to the business
• Proven solid spoken and written communications skills
• Demonstrated solid organizational skills
• Demonstrated energized by a fast-paced growth-focused organization
• Proven comfort working in ambiguous situations and change; able to creatively find solutions to challenges and “cut through the clutter” to get things done
• Demonstrated flexibility in adapting to changing business requirements
• Proven drive to innovate and consider new approaches

 

Preferred Qualifications:

• Experience with marketing project management systems (Workfront/Asana) 
• Agency experience
• Experience working with providers and senior leadership 
• Demonstrated keen attention to detail 
• Proven self-starter with the ability to balance and execute multiple projects concurrently 

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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