Sr Marketing Manager – National Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

The Sr. Marketing Manager is responsible for creating and executing all marketing strategies related to patient engagement, MA risk initiatives and gaps in care closure. This role supports the development and review of marketing materials and CMS-required regulatory communications for prospects, members, brokers and providers. Additionally, the candidate must ensure compliance with all Medicare marketing communication, including accurate and transparent messaging, adherence to CMS and Optum guidelines, maintaining the integrity of all marketing materials.

The Sr. Marketing Manager collaborates closely with key business partners to coordinate efforts across quality, marketing, and our medical practices. The ideal candidate will have a solid background in risk population management, healthcare marketing, and data-driven decision-making. The candidate should be able to understand key trends and create marketing strategies that are based on actionable insights.

The ideal candidate is a self-starter, comfortable working independently, with a proven track record of creating and implementing effective marketing strategies. They should be well-organized, highly motivated, and willing to roll up their sleeves to get the job done. The candidate must excel at collaborating and communicating with various business partners and leadership to ensure alignment and successful execution of objectives. A passion for proactively seeking new insights, finding creative solutions and measuring results is essential.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

 

Primary Responsibilities:

• Develop and implement comprehensive marketing strategies to manage and engage risk populations, ensuring optimal health outcomes and patient satisfaction
• Oversee the review and approval of all internal and external communication materials for Medicare Advantage marketing, ensuring compliance with relevant laws and regulations
• Collaborate with quality, care management, and other stakeholders to identify and address gaps in care through targeted communications and campaigns
• Lead the development and execution of New to Medicare and Annual Enrollment Period (AEP) strategies to enhance Medicare Advantage (MA) patient acquisition and education
• Design and execute targeted marketing campaigns using Epic’s CRM systems to drive patient visits and address gaps in care
• Develop and implement strategic and timely communications to inform patients about network changes and other critical health information updates
• Work closely with the Marketing Director and operations to develop and deploy in-office collateral and marketing strategies that support business targets and portal adoption
• Serve as a key member of the marketing team, creating clear and effective patient communications and coordinating message strategies
• Ensure all marketing assets comply with CMS marketing guidelines and requirements, routing materials through the compliance review and approval process
• Stay current on Medicare initiatives in the marketplace, using data and insights to optimize campaign performance and inform strategic decisions
• Maintain and enhance broker relationships within the NY/NJ region
• Effectively communicate complex information to leadership and business partners through presentation materials
• Support provider contracting success rates and operations by leveraging various marketing channels and tools
• Understand and adapt to the Optum culture

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years of MA risk/marketing experience within a matrix organization 
• 5+ years of experience in a deadline driven environment
• 5+ years of experience influencing and collaborating with others
• Comfortable with creating dashboards and leveraging technology for tracking campaign success
• Solid organizational skills and communication skills with keen attention to detail
• Proven creative problem-solving and strategic thinking abilities
• Demonstrated ability to be flexible and work with ambiguity 

 

Preferred Qualifications:

• Experience with marketing project management systems (Workfront/Asana) 
• Experience with CAHPS and HOS score improvement initiatives 
• Experience in building and maintaining relationships with brokers and key business partners 
• Experience working with providers and senior leadership; ability to distill complex issues into concise, actionable summaries using solid written and verbal communication 
• Proven data-driven decision-making and analytical skills  
• Working knowledge of applicable CMS policy guidance, laws and regulations

 

 *All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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