Marketing Specialist – Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Optum Financial is one of UHG’s five strategic pillars. We’re highly profitable and growing fast – and that’s a great place to be from a career standpoint. We are leading the charge on being the most consumer-centric part of this whole of the company. We’re also a true innovator: we’re creating an entirely new experience for consumers for health and wellness benefits at point of service that’s launching soon; we’re rapidly growing new lending products for doctors and hospitals that’s not been seen before in the market. Our aspirations are big. And we need a leader to match.

We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matters – we want people who know how to do “their thing” really, really well. Experience and the desire to look outside of healthcare is an essential…we want to elevate healthcare to a whole new level and that means you know what greatness looks like in your domain.

Within Optum Financial, the Consumer Payments division is a leader in supplemental benefits that help individuals save and pay for care more effectively. Our solutions include:

• Health Savings Accounts (HSA) 
• Flexible Spending Accounts (FSA) 
• Health Reimbursement Arrangements (HRA) 
• Lifestyle Savings Accounts (LSA) 
• Directed Spend Programs  
• and more! 

We are seeking a Marketing Specialist I to support payer sales enablement initiatives within the Consumer Payments B2B Marketing team. In this role, you will help develop strategic messaging, sales enablement materials, and go-to-market content that drive engagement and business growth for Optum Financial’s consumer benefit solutions. 

This role is sales enablement-focused, with an emphasis on developing strategic messaging, materials, and content to support sales and client teams. You will work cross-functionally with stakeholders in marketing, sales, and product to create compelling materials that drive awareness and adoption of our solutions. 

As a Marketing Specialist, you’ll play a critical role in ensuring our sales and client teams are equipped with the right tools, insights, and messaging to succeed in a competitive market. 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 

Primary Responsibilities:

• Translate product marketing insights into high-impact sales collateral, including pitch decks, one-pagers, battlecards, internal training materials, and thought leadership content
  
• Build and refine PowerPoint presentations and sales enablement materials to ensure they are visually compelling and strategically aligned
  
• Collaborate with cross-functional teams to ensure consistency and alignment across marketing and growth initiatives
  
• Partner with sales teams to refine messaging and develop materials that enhance client conversations
  
• Support marketing campaigns and engagement efforts for payer audiences
  
• Identify gaps in current sales and marketing materials and proactively develop new solutions
  
• Leverage market research and competitive insights to inform product positioning and sales enablement strategies
  
• Conduct regular training sessions for sales teams to ensure they are up-to-date with the latest product features, market trends, and sales techniques
  
• Analyze sales performance data to identify areas for improvement and adjust enablement strategies accordingly

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry. 

• 1+ years of experience in a marketing, sales enablement, communications, or product marketing role 
• 1+ years of project management experience, with the ability to manage multiple priorities, deadlines, and stakeholder needs in a fast-paced environment 
• 1+ years of experience with PowerPoint and Microsoft Office Suite, with solid presentation development and storytelling skills 

Preferred Qualifications:

• Experience working cross-functionally with sales, product, and business leadership teams to align marketing with strategic business objectives 
• Experience conducting competitive analysis and leveraging market research to develop insights-driven marketing strategies
• Understanding of sales processes and buyer journeys in a B2B environment, particularly in Medicare and Medicaid benefits, payers, or financial wellness solutions 
• Familiarity with marketing automation and CRM tools (e.g., Salesforce, Marketo) to track marketing effectiveness and engagement 
• Proven ability to translate complex financial and health care concepts into clear, concise, and compelling messaging for different audiences
• Proven basic graphic design skills (Adobe Creative Suite, Canva) to create visually engaging sales and marketing materials 
• Proven excellent verbal and written communication skills, including experience writing marketing copy, sales collateral, and executive-facing materials 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The hourly pay for this role will range from $28.27 to $50.48 per hour based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.