Marketing Engagement Specialist II

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business — to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.   

About Optum Financial

Optum Financial is one of the five strategic pillars of UnitedHealth Group, driving innovation at the intersection of health care, finance, and technology. We are transforming how health care is financed and paid for, creating a more connected, simplified health care payments ecosystem that reduces friction, increases accessibility, and makes care more affordable.

Within Optum Financial, the Consumer Payments division is a leader in supplemental benefits that help individuals save and pay for care more effectively. Our solutions include:

• Health Savings Accounts (HSA)
• Flexible Spending Accounts (FSA)
• Health Reimbursement Arrangements (HRA)
• Lifestyle Savings Accounts (LSA)
• Directed Spend Programs
• and more

We’re looking for a creative and organized Marketing Engagement Specialist II to lead high-impact programs that grow awareness, drive client and prospect engagement, and position Optum Financial as a leader in consumer benefit solutions. This role is part of the B2B marketing team and focuses on building visibility through events, social media, email campaigns, and content strategy.  You’ll collaborate closely with marketing, product, strategy, and sales partners to develop and execute marketing campaigns that support go-to-market efforts and deepen our brand presence.

 

If you live in Eden Prairie, MN, you’ll enjoy the flexibility to work a hybrid schedule* as you take on some tough challenges.  

 

Primary Responsibilities:

• Lead B2B social media strategy (primarily LinkedIn), including content creation, scheduling, and performance tracking
• Build and deploy B2B email campaigns to clients and prospects using tools like Marketo, supporting awareness, education, and conversion goals
• Develop compelling content across channels—social, email, web, and sales enablement—to reinforce our brand and positioning
• Maintain an integrated editorial and campaign calendar spanning content, social, email, and events
• Translate industry research, market trends, and subject matter expertise into clear, compelling content that supports thought leadership, brand positioning, and campaign objectives
• Collaborate with internal stakeholders to align marketing campaigns with product priorities, business goals, and audience insights
• Support event strategy including industry conferences, broker events, member events, and speaking engagements to increase brand visibility and support sales engagement

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in marketing, communications, or a related B2B marketing role
• Experience managing social media and email marketing campaigns (preferably LinkedIn and Marketo)
• Demonstrated solid project management skills with the ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office Suite, especially PowerPoint and Outlook; strong writing and content development abilities
• Demonstrated excellent written and verbal communication skills
• Demonstrated solid attention to detail and ability to manage deadlines across concurrent projects
• Ability to work in the Eden Prairie, MN, office 4 days weekly

 

Preferred Qualifications:

• Experience planning and executing events in a B2B, healthcare, or benefits-related environment 
• Experience working cross-functionally with sales, product, and business leadership teams to align marketing with strategic business objectives
• Experience using Marketo for email campaign planning, building, and deployment 
• Familiarity with buyer journeys and sales enablement in the employer benefits, fintech, or health/wellness sectors 
• Familiarity with social publishing tools and basic design platforms (e.g., Canva, Adobe Creative Suite) 
• Familiarity with marketing automation and CRM tools (e.g., Salesforce, Marketo) to track marketing performance and engagement 
• Proven ability to translate complex product and business topics into clear, compelling content 

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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