Social Media Marketing Specialist, Hybrid in New York

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

 

Quality at Optum means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business – to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.  

 

The Social Media Specialist is responsible for managing and executing social media and marketing campaigns on behalf of Crystal Run Healthcare and Optum Medical Care. This role will play a critical role within the Optum NY/NJ marketing team, supporting our social strategy, elevating regional priorities, managing our brand voice, developing unique ideas, producing engaging, relevant content, and balancing speed and quality. You will collaborate across creative and social media teams to create and amplify regional content, ensuring that our messages are unique, engaging and search-friendly.

 

Candidate must have content creation experience, a passion for strategic thinking, and a proven history in managing and growing social channels. This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including native platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube. The role is responsible for managing budget across the social media platforms and providing regular and accurate monthly reporting on performance.  

 

The ideal candidate will work across our marketing team and business to collect and polish content to be used across our social channels, marketing campaigns, and website. Proactive cross-team collaboration and synergy identification is a key component of this role. You must be a well-organized, highly motivated, roll up your sleeves, self-starter with a passion

 

If you are located in Middletown, NY, Chappaqua, NY, or Lake Success, NY, you will have the flexibility to work remotely* as you take on some tough challenges.  This position follows a hybrid schedule with four in-office days per week.

 

Remote – Hybrid; Option to work in Middletown, NY, Chappaqua, NY, or Lake Success, NY

 

Primary Responsibilities:

• Oversee social media plan from start to finish (inclusive of strategy, research, development, execution, monitoring and reporting), making sure that all aspects of the posts are executed smoothly, on time, and within brand standards
• Work in collaboration with director and all internal cross functional teams including operations, provider marketing, patient experience, communications, social media, and analytics teams to plan and execute social media campaigns
• Create engaging content plans that are responsive to business events and aligned with strategic objectives
• Manage creative development process with internal/external creative partners, ensuring content is informative, appealing, and on-brand
• Utilize social media management platform to post and optimize performance, including social listening, reporting on analytics, and community management
• Prepare monthly performance reports and work with national team to review performance on national organic channels

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. 

Required Qualifications:

• 3+ years of experience in marketing, advertising or related field
• 2+ years of creating social content across a wide variety of paid, owned and earned channels (Meta, LinkedIn, X)
• 2+ years of experience utilizing social media management platforms (Meta Business suite, LinkedIn campaign manager, Sprinklr, Hootsuite or similar) for scheduling and performance monitoring
• 2+ years of community management experience on social platforms
• Proven solid writing skills
• Proven exceptionally organized and detail oriented
• Proven solid project management skills with experience using Asana, Adobe Workfront or similar platforms

 

Preferred Qualifications:

• Canva and Adobe suite product experience
• Healthcare experience
• Agency and/or design experience
• Proven collaborative problem solver

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The hourly pay for this role will range from $28.27 to $50.48 per hour based on full-time employment. We comply with all minimum wage laws as applicable.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.  

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.