Medicaid Marketing Manager – Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together

The Medicaid Marketing Manager will support the Community & State (C&S) Medicaid Growth Marketing team in planning, coordinating, and executing marketing strategies and campaigns for assigned markets. This role collaborates with peers on creative development, compliance, and translations, as well as with local health plans and growth teams to ensure marketing activities align with health plan objectives and organizational growth goals.

If you have a growth mindset, thrive on leading key projects, enjoy creating impactful initiatives, and excel in a dynamic, team-oriented environment, this role is for you.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• Manage the marketing and communication function in support of the broader organization including but not limited to:
• Develop and execute multichannel and omnichannel campaign strategies aligned with budgets and business goals
• Manage marketing projects from initiation through deployment and performance reporting
• Ensure high-quality deliverables from internal teams and external partners that align with marketing objectives and communication strategies
• Provide input on forecasting and planning for marketing activities
• Analyze and report campaign results using relevant metrics; develop strategies to optimize future performance against business objectives and growth drivers
• Stay current on marketing and communication trends and best practices
• Adhere to internal and external communication standards
• Build collaborative relationships with stakeholders to inform marketing efforts and enhance understanding of consumer experience and local markets
• Partner with internal teams (creative, compliance, project management, member materials) to drive alignment and support for marketing initiatives
• Foster relationships across Optum, UHC, and UHG teams to ensure integrated marketing and communication efforts
• Manage agencies and vendors effectively
• Deliver high-quality results under tight deadlines with solid attention to detail
• Oversee campaign budget management and tracking
• Demonstrate and promote UHG corporate values and ethics

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years of experience in marketing and/or communications within a matrix organization
• 5+ years working in a fast-paced, deadline-driven environment
• 2+ years project management experience
• Experience in campaign reporting and performance analysis
• Experience partnering with internal creative teams and managing external vendors/agencies
• Experience with Adobe WorkFront
• Experience with Adobe Analytics reports
• Project management experience 
• Expertise in digital marketing channels, including social media, search, display, and email
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Proven ability to manage multiple priorities and deliverables simultaneously
• Proven solid organizational skills with a track record of meeting or exceeding marketing targets
• Demonstrated ability to influence and collaborate across teams
• Demonstrated solid interpersonal and communication skills
• Demonstrated ability to adapt to ambiguity and changing priorities
• Demonstrated analytical skills to interpret data and communicate outcomes effectively
• Demonstrated excellent written and verbal communication skills

Preferred Qualifications:

• Multicultural marketing experience
• Experience in healthcare, Medicaid/Medicare or other highly regulated industry
• Experience in sales

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.