Talent Acquisition Marketing Specialist

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Join a New Chapter in Talent Marketing at Optum Ireland.

We’re building something new! As part of Optum Ireland’s continued investment in talent and innovation, we are expanding our Talent Acquisition team with a dedicated marketing specialist. This is a unique opportunity to shape how we engage, attract, and inspire talent across diverse segments-both internally and externally.

Careers with Optum offer flexible work arrangements and individuals who live and work in the Republic of Ireland will have the opportunity to split their monthly work hours between our Dublin or Letterkenny office and telecommuting from a home-based office in a hybrid work model.

Primary Responsibilities:

• Event Strategy & Analysis: Identify and assess external career events that align with our priority talent segments, ensuring solid representation from our teams. In addition, design and host targeted in-house events-such as divisional lunch & learns and virtual career sessions-to educate, engage and attract suitable talent. Employer reputation management (Glassdoor, indeed, social sentiment)
• Media Presence: Partner with global teams to promote stories about our people and culture to promote employee advocacy & ambassador programs through targeted media outlets. Ensure content aligns with brand tone and messaging. Benchmarking against competitors
• Advertising & Campaign Optimization: Collaborate with global teams to optimize paid and organic presence on platforms like LinkedIn. Lead pilots with job boards/integrations to enhance reach and results
• Internal Communications: Manage talent marketing communications, including e-bulletins, SharePoint localization, digital signage, virtual events, and policy refresh initiatives
• Website & Careers Pages: Ensure content is relevant, localized, and optimized to attract key talent segments
• Strategic Branding: Support senior leadership in initiatives that position Optum as an employer of choice within priority talent markets
• Employer Value Proposition (EVP): Champion and amplify our organizational EVP-particularly the local proposition-to ensure Optum is recognized as a visible, attractive employer of choice in the marketplace, reinforcing our reputation as a great place to work
• Performance Insights & Optimization: Collaborate with agency partners to collect and analyze marketing performance metrics. Translate data into actionable insights and recommendations that drive continuous improvement and maximize the impact of our talent marketing initiatives, as well as managing available budgets based on ROI
• Content Consistency & Alignment: Ensure all talent marketing content is harmonized across every touchpoint-newsletters, emails, videos, case studies, in-app messaging, sell sheets, FAQs, blog posts, and more-so our messaging is clear, consistent, and aligned with our brand voice
• Stakeholder partnerships: Manage partnerships with TA, HRBPs, Comms, Brand and Digital Teams
• Candidate experience alignment: Partner with TA to ensure brand-aligned job descriptions, interview guides, nurture pipelines

You will be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role, as well as providing development for other roles you may be interested in.

Required Qualifications:

• You’ve worked in talent marketing, employer branding, or digital marketing before, and you know what it takes to make an organization stand out
• You’re confident running events and engaging stakeholders-whether it’s planning the details or making sure everyone’s aligned
• You understand digital advertising and social media inside out, and you know how to use them to attract the right talent
• You’re comfortable partnering with external agencies to get things done-whether it’s gathering insights, managing campaigns, or ensuring deliverables meet our standards. You know how to build solid relationships and keep projects moving forward
• You can craft messages that resonate-your communication and content creation skills make people stop and take notice
• You’re great at collaborating with global teams and influencing outcomes, even when priorities differ
• You think strategically and are always looking for ways to innovate and improve
• You know how to prioritize, plan, and deliver experiences that really make an impact and boost visibility

Please note you must currently be eligible to work and remain indefinitely without any restrictions in the country to which you are making an application. Proof will be required to support your application.  

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: Optum is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, civil status, family status, sexual orientation, disability, religion, age, race, and membership of the Traveller community, or any other characteristic protected by law. Optum is a drug-free workplace. © 2026 Optum Services (Ireland) Limited. All rights reserved.