Marketing Specialist – National Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

 

The Marketing Specialist II is responsible for developing, managing and executing in-clinic marketing and communications strategies and tactics. This position works closely with the Marketing Director and internal operations teams to develop and deploy in-clinic collateral and marketing strategies that support Optum Medical Care’s business targets and portal adoption. The Marketing specialist is an integral member of our marketing team and plays a key role in creating crisp, clear patient communications and working across the marketing team to coordinate message strategy. Cross-team collaboration and synergy identification is a key component of this role.

The ideal candidate is a self-starter with experience creating and implementing new marketing strategies. This person should be comfortable with collaborating and communicating with business partners and leadership including operations, IT, practice managers and others to gain alignment and execute agreed upon objectives.

Candidate must be a well-organized, highly motivated, roll up your sleeves, self-starter with a passion for communicating and connecting the dots. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results.

 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

 

Primary Responsibilities:

• Develop, manage and execute in-clinic marketing and communications strategies and tactics
• Ensure the accuracy, timeliness and relevance of patient-facing marketing materials, including updating compliance materials and removing outdated collateral
• Regularly communicate with key business partners, such as operations and practice managers, and serve as the key point of contact for all aspects of in-clinic collateral
• Manage and maintain in-clinic information centers and relevant content
• Oversee the waiting area digital screen content/platform
• Lead marketing efforts for patient portal communications
• Collaborate with internal and external cross-functional teams, developing and maintaining relationships with stakeholders
• Manage the marketing intake form, filter requests to appropriate team members and support assigned projects
• Lead assigned projects from start to finish, ensuring smooth and timely delivery
• Quickly learn and adapt to new processes
• Continuously refine processes and seek innovative solutions
• Understand and adapt to the Optum culture

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in marketing, advertising or related field
• 3+ years of project management experience
• Solid writing/communications skills
• Solid organizational skills

 

Preferred Qualifications:

• Experience with marketing project management systems (Workfront/Asana)  
• Agency experience 
• Experience working with providers and senior leadership 
• Keen attention to detail 
• Proven self-starter with the ability to balance and execute multiple projects concurrently 

Soft Skills:

• Curiosity for continuous learning and ability to apply insights to the business
• Energized by a fast-paced growth-focused organization
• Comfortable working in ambiguous situations and change; able to creatively find solutions to challenges and “cut through the clutter” to get things done
• Flexible in adapting to changing business requirements
• A drive to innovate and consider new approaches

 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

 

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

 

 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

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