Sr. Product Marketing Manager – Hybrid or remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

 

As the Sr. Product Marketing Manager, who reports to the Sr. Director of Product Portfolio Marketing for Optum Life Sciences, your mission is to ensure Optum Life Sciences’ products and services stand out in the marketplace. This involves collaborating closely with key business partners and product managers to develop differentiated messaging and materials for product launches and related promotional campaigns.

 

Primary Responsibilities:

• Execute go-to-market plans for new product launches and enhancements with marketing colleagues and business partners
• Develop product messaging, including tailored messaging for multiple audiences
• Develop playbooks, slides, talking points, collateral pieces, FAQs, videos, and other resources for use by sales in discussing products and services with customers
• Create product-specific and product family marketing materials and resources
• Collaborate on the ongoing evolution of established products to ensure marketing messaging and materials remains relevant, up-to-date and differentiated over time
• Support product naming and trademark research and registration
• Assess and interpret stakeholder needs and requirements
• Collaborate on product-related content for initiatives owned by marketing colleagues, such as public speaking engagements, digital marketing campaigns, sales presentations, and more
• Manage approvals for all messaging and materials from multiple reviewers (legal, regulatory, branding, product)
• Identify and support ongoing and ad hoc marketing activities
• Work independently and own projects from end-to-end
• Foster trusting and collaborative relationships with business stakeholders, SMEs, legal and privacy partners, marketing colleagues, and internal and external creative services partners
• Utilize marketing metrics to monitor and enhance effectiveness of your work
• Work with leadership to prioritize your responsibilities to align with business objectives and drive maximum impact

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years of professional writing and editing experience
• Proficiency with Microsoft Office application suite, particularly Word and PowerPoint
• Demonstrated ability to clarify, manage and prioritize several deliverables simultaneously
• Experience launching products in the marketplace
• Experience working in a matrixed, fast-paced, dynamic environment
• Ability to manage ambiguity and shift projects and priorities to meet the changing landscape
• Ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
• Ability to model positive, collaborative behaviors that are core to a culture of inclusion and diversity
• Desire to be empowered to work independently and drive area of responsibility towards quality and success

 

Preferred Qualifications:

• 5+ years marketing experience, B2B healthcare experience
• Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations

 

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

 

 

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

 

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.