Data Analyst, Optum Marketing (Eden Prairie, MN)

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Optum is seeking a Data Analyst to join our B2B Marketing Analytics team, supporting enterprise‑wide marketing measurement, attribution, and performance reporting. This is an individual contributor role for an analytically strong professional who can translate complex data into actionable insights that drive business growth.

The ideal candidate brings a strong analytical mindset, thrives in a fast‑paced environment with a high degree of ownership, and is equally comfortable working with technical data as they are communicating insights to non‑technical business leaders. This role will be instrumental in ensuring the Customer Data Platform (CDP) delivers measurable business value by enabling high‑quality analytics, consistent metrics, and actionable insights across marketing teams.

Primary Responsibilities:

• Serve as a key analytics partner for the Customer Data Platform (CDP), supporting reporting, insight generation, and business adoption
• Partner with marketing and business stakeholders to understand objectives, define requirements, and deliver analytics solutions that support decision‑making
• Lead discovery sessions to capture business questions, data needs, and success metrics for dashboards and analytical deliverables
• Gather, document, and analyze business requirements across multiple channels and customer touchpoints
• Perform data exploration and analysis to identify trends, risks, and opportunities related to campaign effectiveness, engagement, and conversion
• Translate analytical findings into clear, actionable insights and recommendations for both technical and non‑technical audiences
• Identify and assess new and existing data sources needed to meet evolving business and reporting needs
• Develop a strong understanding of data structures, limitations, and dependencies, asking the right questions to ensure high‑quality outcomes
• Collaborate with Advanced Analytics partners to support predictive models and advanced measurement efforts, as needed
• Manage large and complex datasets to support campaign measurement and reporting
• Partner with marketing teams to ensure accurate campaign tracking across online and offline channels
• Monitor key performance metrics and operational processes to proactively identify issues or anomalies and coordinate timely resolution
• Contribute to the ongoing standardization of metrics, reporting frameworks, and self‑service dashboards

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of applied data analysis experience, including the ability to frame insights into compelling stories for business stakeholders
• Experience working with B2B, customer-level, campaign, or engagement data in a marketing or analytics context
• Experience with marketing analytics platforms and tools, including Adobe Customer Data Platform (CDP), Marketo, Eloqua, and visualization tools such as Power BI, Tableau, or DOMO
• Proficiency with data analysis and querying tools such as Excel and SQL
• Results driven mindset with the ability to operate effectively in a dynamic, evolving environment
• Solid organizational skills with the ability to manage multiple priorities and deliverables
• Comfort working in ambiguous problem spaces with limited upfront definition

Preferred Qualifications:

• Experience working across multiple technologies, datasets, and analytics tools
• Strategic and creative problem‑solving skills, with the ability to think holistically while executing tactically
• Proactive mindset with the ability to identify issues early and act decisively with minimal oversight
• Solid verbal and written communication skills, with attention to detail
• Ability to collaborate effectively across marketing, analytics, and technology teams

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.