Copywriter

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Copy Writer will support the marketing organization by developing high-quality, brand-aligned copy for U.S. healthcare audiences across multiple marketing channels. Based offshore, this role functions as an extension of the U.S. creative production team and is responsible for executing compliant, engaging, and audience-appropriate content at scale. The role requires solid English writing skills, familiarity with U.S. healthcare marketing, and close collaboration with U.S.-based creative leadership.

Primary Responsibilities:

• Marketing & Campaign Copy Development
  • Develop compelling, brand-aligned copy for multi-channel marketing campaigns, including digital, social, email, SMS, direct mail, and event materials
  • Adapt core messaging frameworks into channel-specific copy while maintaining consistency and clarity
• Content Creation & Editing
  • Write and edit content for thought leadership assets such as blogs, white papers, and webinars
  • Support executive communications and sales enablement materials
• Audience & Messaging Alignment
  • Collaborate with creative teams, content managers, and campaign leads to ensure messaging consistency
  • Write content for B2B, B2C, and B2Provider audiences, adapting tone and complexity as required
• Brand, Compliance & Quality Assurance
  • Maintain brand voice and style guidelines across all content
  • Participate in content QA and approval workflows, ensuring HIPAA compliance, fair balance, accuracy, and accessibility
• AI-Enabled Content Support
  • Use AI tools to support drafting, content variations, and optimization
  • Apply human review to ensure accuracy, tone, and regulatory adherence
• Performance Optimization
  • Review engagement metrics and A/B test results
  • Incorporate performance insights into future copy development
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field
• 7+ years of overall experience with 3+ years of experience in copywriting or content development within marketing, advertising, or healthcare
• Experience working with creative teams, content management systems, and multiple deadlines
• Familiarity with U.S. healthcare terminology, compliance standards, and accessibility requirements
• Solid portfolio demonstrating experience across digital, social, email, and print channels
• Excellent English writing, editing, and proofreading skills

Preferred Qualifications:

• Experience supporting U.S.-based healthcare or pharmacy benefit organizations
• Familiarity with AI-enabled content creation tools
• Proven ability to work effectively in an offshore delivery model with U.S. stakeholders
• Proven solid attention to detail, accountability, and ownership mindset

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.