Senior Manager - B2B Audience Insights

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.  

Primary Responsibilities:

• Performance Tracking & Insights: Monitor journey KPIs (e.g., satisfaction/NPS, adoption and utilization of Rx solutions, conversion across commercial funnels, retention/churn signals), analyze trends and drivers, and surface risks/opportunities early
• Decision Support: Translate complex data into clear executive narratives-what is happening, why it matters, and options to consider-so US leaders can prioritize and act without re analysis
• Prioritization & Forecasting: Provide insight backed inputs for initiative prioritization, demand forecasting, capacity planning, and budget visibility (without owning approvals)
• Governance & Operating Rhythm: Run the cadence (weekly monitoring, Monthly Performance Reviews, Quarterly Business Reviews), ensure metric consistency, track dependencies and remediation actions
• Executive Reporting: Own drafting of leadership ready artifacts (MPRs, QBRs, annual summaries, ad hoc deep dives) with accuracy, actionable insights, and clear recommendations
• Stakeholder Enablement: Partner cross functionally with US Marketing, Sales/Account Management, Product, Analytics/Data, Finance, Legal/Compliance, and external agencies to deliver aligned outputs
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Representative B2B Journey Coverage (Examples)

• RFP to Win funnel performance (targeted outreach → RFP → proposal → finalist → win/loss insights)
• New client onboarding and activation of Rx solutions; early warning indicators for adoption risk
• Broker/consultant engagement journeys: education, proposal support, feedback loops, and relationship health signals
• Client health/retention journeys: executive business reviews, utilization/value realization, renewal readiness

Required Qualifications:

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 13+ years of experience with 10+ years of experience in B2B marketing strategy, audience insights, customer analytics, or commercial operations within regulated industries
• Healthcare/PBM, payer/insurance, or financial services experience strongly preferred; comfort with compliance and complex stakeholder environments
• Demonstrated ability to interpret performance metrics (e.g., NPS/satisfaction, adoption/utilization, conversion, retention/churn, ROI) and translate into decisions
• Proven cross functional partnership with US based stakeholders across Sales/Account Management, Product, Marketing, and Analytics/Data
• Proven advanced analytical judgment and executive communication skills; capable of producing concise, leadership ready narratives and presentations

Core Skills & Capabilities

• Analytical Judgment: Distill signal from noise; explain drivers and implications, not just trends
• Executive Storytelling: Create clear decks and summaries that highlight insights, options, and trade offs
• Stakeholder Management: Operate effectively across time zones; influence through clarity and credibility
• Operational Discipline: Plan, track, and follow through with high accuracy and predictable cadence
• Business Acumen: Understand B2B buying cycles, broker dynamics, value realization, and retention mechanics

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

#NJP