Senior Manager - B2C Product Marketing

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The B2C Product Marketing Manager is a senior individual contributor based in Optum India, operating as an integrated extension of the US product marketing team. The role supports consumer and provider-facing pharmacy products and enhancements across digital, retail, and care channels and functionally reports to a US-based Director, Product Marketing. The PMM develops positioning, messaging, and naming; creates product and product-family materials; and drives disciplined go-to-market execution for offerings such as digital pharmacy features, mail service and specialty pharmacy programs, affordability tools, adherence initiatives, and provider enablement. The role demands solid judgment, executive-ready communication, and comfort in a matrixed, regulated PBM environment (with legal/compliance review and accessibility standards), while working with minimal guidance.

Reporting and Governance

• Functional reporting to Director, Product Marketing
• Day-to-day priorities and performance aligned to US product marketing roadmaps
• Embedded offshore role; not a shared services or agency model
• Evaluated on business outcomes (quality, impact, adoption), not volume of output

Primary Responsibilities:

• Product Strategy, Positioning and Messaging:
  • Develop value-based positioning, messaging, and naming for consumer/provider products focused on affordability, access, adherence, and experience
  • Build and maintain messaging frameworks and product-family narratives that stay consistent across channels (web/app, CRM/email/SMS, IVR/call scripts, pharmacy counter materials)
• Go-to-Market and Launch Execution:
  • Lead launch planning and readiness; coordinate product, clinical, legal/compliance, brand, UX/content design, digital, CX, sales/account teams
  • Manage timelines, asset creation and approvals, and enablement for digital feature releases, program rollouts, and communications (e.g., formulary changes, prior authorization updates)
• Enablement and Content Systems:
  • Create and maintain consumer-facing materials (one-pagers, landing-page copy, app store descriptions, FAQs) and provider-facing talking points
  • Develop executive presentations and standardized content libraries for reuse across campaigns, channels, and product families
• Stakeholder Partnership and Compliance:
  • Assess stakeholder needs, translate ambiguity into structured outputs, and propose solutions to nonstandard requests
  • Ensure all materials meet legal/regulatory and brand guidelines; apply accessibility and plain-language standards; substantiate claims with conservative proof-points
• Analytics and Optimization:
  • Partner on measurement plans (activation, first fill, refill adherence, CTR/engagement, CSAT/NPS) and incorporate A/B learnings to improve clarity and conversion
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in communications, public relations, marketing, business, or related field; or equivalent experience
• Overall 10+ years of experience with 5+ years in communications/marketing and 5+ years project management in a matrix organization
• 5+ years professional writing/editing;
• Demonstrated ability to clarify, manage, and prioritize multiple deliverables; proven organizational skills

Preferred Qualifications:

• Healthcare/PBM experience
• Consumer marketing in regulated environments

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.