Director, Omnichannel Communications Strategy - Remote

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together. 

UnitedHealth Group is seeking a Director of Omnichannel Communications Strategy to lead the design and execution of integrated communications initiatives across owned, earned, shared, and paid channels.
Reporting to the Vice President of Digital Media, this role focuses on translating enterprise priorities into coordinated communications campaigns that drive measurable outcomes across audiences and platforms.

Working within the digital strategy and infrastructure established by the VP of Digital Media, the Director will help ensure communications initiatives are intentionally designed to move audiences from discovery to engagement to action - aligning messaging, content, and channel activation across a complex communications environment.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities: 

Design Integrated Communications Campaigns

• Translate enterprise priorities into audience-first communications strategies that drive measurable outcomes
• Design campaigns that align messaging, audience behavior, and channel activation
• Ensure communications initiatives are structured to move audiences from discovery to engagement to action
  

Orchestrate Activation Across Channels

• Coordinate communications activation across owned, earned, shared, and paid channels
• Ensure social, web, media, and other channels are used intentionally and cohesively within campaigns
• Partner with adjacent teams - including social media and media relations - to align campaign execution across platforms
  

Lead Editorial and Content Strategy

• Guide enterprise editorial planning to ensure content supports business priorities and audience needs
• Ensure content strategies support both reputation objectives and campaign outcomes
• Partner with digital platform teams to ensure content experiences align with audience behavior and user experience
  

Align Communications With Digital Strategy

• Work closely with the VP of Digital Media to operationalize enterprise digital strategy within communications campaigns
• Ensure communications initiatives fully leverage digital platforms, tools, and analytics capabilities
• Collaborate with digital and product teams to align messaging with user experience and platform capabilities
  

Support Channel Governance and Coordination

• Help define the strategic role of major communications channels within integrated campaigns
• Establish planning frameworks that guide how communications initiatives activate across multiple channels
• Promote disciplined use of owned channels, ensuring the corporate website and other platforms are used strategically rather than as passive publishing destinations
  

Measure Campaign Performance

• Define campaign-level KPIs aligned with business outcomes
• Partner with digital analytics teams to evaluate performance and identify opportunities for optimization
• Translate performance insights into recommendations for improving future communications initiatives
  

Lead Teams and Build Capability

• Lead content and communications teams responsible for campaign development and execution
• Manage agency partners and vendors supporting communications initiatives
• Foster a culture of strategic planning, collaboration, and disciplined execution

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications: 

• 10+ years of experience in marketing, communications, or digital strategy
• Demonstrated ability to design integrated communications campaigns across multiple channels
• Experience translating business priorities into audience-focused communications strategies
• Demonstrated solid editorial judgment and storytelling ability
• Experience operating in large, matrixed organizations
• Proven ability to influence cross-functional teams and align diverse stakeholders
• Demonstrated familiarity with digital platforms, content strategy, and social media activation
• Comfort operating in regulated or compliance-sensitive environments

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 to $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.    

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. 

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.