Bid & Proposal Content Writer

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

We are seeking a Bid & Proposal Content Writer to create clear, compelling written content that supports tender submissions and wider marketing and communications activity. You will work closely with Sales and internal subject matter experts to translate technical and clinical information into client-focused responses and materials.

What You'll Do:

• Bids & proposals: Write, edit, and format high-quality content for RFPs, RFIs, tenders, and proposals
• SME collaboration: Work with Sales, Clinical, and Operational SMEs to gather input and shape responses that are accurate, persuasive, and easy to understand
• Content library: Maintain and update the bid content library, templates, and standard response materials
• Quality & compliance: Ensure proposal content reflects brand, compliance, and quality standards
• Marketing & capability documentation: Develop and maintain capability statements, service descriptions, case studies, and brochures; ensure materials align with current organisational messaging and service updates
• Social & digital content: Produce social media posts across multiple platforms and support digital campaigns focused on brand awareness, recruitment, and thought leadership
• Internal & client communications: Write monthly health awareness bulletins and produce quarterly newsletters featuring service updates, employee stories, project highlights, and key business achievements
• General content support: Support ad hoc content needs (e.g., website updates, presentations, briefing notes) and maintain a content calendar to ensure timely delivery
• Governance: Ensure content is compliant with branding, legal, and regulatory requirements

You will be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role, as well as providing development for other roles you may be interested in.

What you will bring:

If you don't meet every single requirement, don't let that hold you back - we're just as excited about potential as we are about qualifications and experience, and you could be exactly who we're looking for.  

• Proven experience in content writing, marketing communications, technical writing, or bid/proposal writing
• Demonstrated excellent written communication skills, with the ability to tailor tone and complexity to different audiences
• Demonstrated solid research skills and ability to interpret complex technical and clinical information
• Proven experience producing content for business development or commercial functions
• Demonstrated ability to manage multiple concurrent deadlines and work independently
• Demonstrated proficiency with MS Office (Word, PowerPoint, Outlook) and familiarity with content management tools

Preferred Qualifications:

• Proven previous experience writing for healthcare, medical, energy, or remote services sectors
• Demonstrable experience in RFP/bid writing or supporting proposal submissions
• Demonstrated knowledge of brand messaging, digital marketing, and corporate communications
• Demonstrated understanding of SEO principles and digital analytics (beneficial, not required)

Personal attributes:

• Proven ability to be highly organised with solid attention to detail
• Proven ability to be proactive and able to take ownership of content delivery
• Proven ability to be collaborative and comfortable working with senior stakeholders and subject matter experts
• Proven ability to be a creative thinker with a passion for producing high-quality content
• Demonstrated ability to manage competing priorities and deliver to tight deadlines

Performance measures (KPIs):

• Quality and consistency of written content delivered
• Contribution to improved bid/proposal success rates
• Timeliness and productivity against content calendar deadlines
• Engagement metrics across social media and internal communications
• Internal stakeholder satisfaction with content output

Please note you must currently be eligible to work and remain indefinitely without any restrictions in the country to which you are making an application. Proof will be required to support your application.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. © 2026 UnitedHealth Group. All rights reserved.

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